Tuesday, April 9, 2013

Pass Input Cost - Inflation and Customers

Screenshot image of Youtube's page hosting Alberto A Lopez case study video about price ellasticity
Launch Video
Every business person has had to try to anticipate the effect of passing input cost increases to customers in the form of higher product prices. While price elasticity is a funny thing, this case study highlights that, even when dealing with highly commoditized products, price sensitive customers may not mind product price inflation.
This video was originally made public on

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