Oxycodone Blood

Addictions to medicine, anyone? As the Cabal falls apart one family at a time, here are some medical industry middle-level players facing the law. Today, it is the State of Massachusetts that is suing these billionaires. Tomorrow, it will be a military judge hearing arguments in a GITMO court. Dr. Steve Pieczenik explains what just happened:

I understand that it may be horrible to think of living in a world where the powerful are actively acting against you and your family. Unfortunately, that is what awakening is all about. In many ways, taking the blue pill may be best for most.

Nonetheless, it's time to wake up. The Cabal controls all our food, medicine, climate, education, money, energy, media, entertainment and government. While we are winning the war, many are choosing to remain blind. If the idea of a demonic child trafficking ring run by the CIA is too much to accept, if a secret space program by the elites scares you, if you prefer to remain in your 3 foot by 3 foot "reality", at least try to stop getting your news from the main channels. Otherwise you will miss it when we finally win the battle.

Obama Claims Credit for Making America Great Again

Nothing like the stench of dirty politics polluting our every breath. Yes, it's election time again and the Cabal's machine is running at full power. When the Fake Media promotes an idea, we know that reality resides somewhere geometrically opposed to what they say. Believing what they say is akin to eating the CIA's koolaid in granular form.

Recently, Obama tried to argue that it was he who Made America Great Again. This despite the fact that he will soon face military tribunals for treason for his involvement in Iran's manufacturing of a nuclear head that was to be detonated within the continental US. Yes, the Cabal continues to lose ground.

Following is the transcript from a presentation by Chairman of the Council of Economic Advisers, Kevin Hassett, to the press at the White House. As expected, the 4 AM memo from the CIA gave the media their talking points the following day. All, tried their version of 'debunking'. Unfortunately, anyone following my blog knows that capital spending is at the core of economic growth and that it had gone to zero during Obama's terrible tenure. 

And then there is the fact that dozen's of Cabal-controlled pseudo-economists had claimed for eight Obama years that the era of economic expansion had come to an end and that we would only now experience the 'New Economic Reality'. Following the Cabal's agenda, we were made to believe that higher than 1% growth would be impossible in the future. Well, the future came quickly thanks to Trump and growth blew all their mechanized prognostication. 

Enjoy the charts.

CHAIRMAN HASSETT: 

You know, one of the hypotheses that’s been floating around about the economy lately is that the strong economy that we’re seeing is just a continuation of recent trends. And, you know, since we’re the nerds at the White House, we decided that this is a testable hypothesis. And so what we can do is we can go out and we can estimate recent trends — that is, trends that ran in the economy up to the point of the last election — and then compare the latest data to the recent trends.

In most cases, by the way, the estimates of the trends that we present to you here are very statistically significant, as are the deviations from the trend.

And so now I’m going to, as I always do, show you a few slides. Could I have the next slide, please? That’s the first slide again. There we go.

So the first slide that we’re looking at is small-business optimism. And this is basically — for parallel construction, you’re going to see that each of the slides we go through is going to look a lot like this. And so the blue part to the left of the slide is what happened from the 2012 election through the 2016 election. And the dotted blue line is the trend that President Trump inherited from the previous President. And the red line is what actually happened with the data.

And so, I think that if you look at this chart, you can see that the first thing is small-business optimism. The middle chart is the percent reporting now as a good time to expand. The last one is the percent expecting higher real sales in six months. I think if you look at any of those, you’d say, “Gee, that doesn’t really look like the continuation of a recent trend.”

The next chart is something that, in my first presser here, way back last fall, we talked a lot about. It’s business investment, which is more than $300 billion over the trend. Again, if you look at the blue line on the left, the first chart is nonresidential fixed investment. And the dotted line is the trend and the growth rate to that, that President Trump inherited.

For the middle chart is structures, or buildings. And that, as you can see, the dotted line is something that is headed straight down.

And then, the final chart is equipment investment, and that went straight down before President Trump was elected.

And I think that if anyone were to assert that the capital spending boom that we’re seeing right now was a continuation of the trend that President Trump inherited, then, well, you know, they wouldn’t get a high grade in graduate school for that assertion.

Durable goods orders, capital goods orders — it’s a key part of the economy, and it’s one of the factors that we look at most closely because it characterizes, basically, the good-paying jobs, the jobs that affects normal Americans — blue- collar Americans.

And the first chart is core capital goods orders, and the second chart is core capital goods shipments. And if you look at it, the blue again shows a clear downward trajectory and billions of dollars. And then that trajectory reversed itself completely when President Trump was elected.

If you were going to assert that the current good news is just the extension of a recent trend, then you’d just simply be factually incorrect.

Here we’re looking at the ISM purchasing managers index, which is a survey of people who are purchasing managers for manufacturing firms. And so they’re the folks that, you know, as the title suggests, manage the purchases. And so it’s a really great indicator of the economy because you can survey them and say, “Hey, have you been buying lots of stuff this month or have you not?” And the index shows what their responses look like.

And you can see that the trend on the purchasing managers index was pretty much flat when President Trump took office. And the red line shows you what happened since, that there’s a clear inflection right at the election and a clear break in the trend.

Now, one of the things that I can remember at the American Enterprise Institute talking a lot about before I came in here was the fact that entrepreneurship in America was falling off. And one of the ways we can measure entrepreneurship is that, if you start a new business, that you have to apply for an ID number — a tax ID number — for your business.

And so, in this chart, we’ve plotted the EIN applications for new businesses. And if you look at the blue line, they were heading up because we were at a recovery, but there’s clear upward trajectory way above the trend at the end.

And, you know, Sarah — like John Roberts — is a calculus geek. And so she looked at that one, and said, “Jeez, that looks like a very strong second derivative to me.” (Laughter.) And then, I said, “I didn’t know you did calculus.” And she said, “I like calculus better than talking to these guys.”

The next chart is prime-age workers reentering the labor force. And again, if you look at the trend, one of the things people said when we put out our growth forecast that said that we’d have 3 percent growth was we said that President Trump’s policies are going to bring factories back to the U.S., give you the capital spending boom that you saw in the previous chart, and that was going to bring people back into the labor force at precisely the right time. Once again, you can see that there’s clear break in the trend.

And so, if you see a break in the trend in the capital spending, the new plant formation that gives blue-collar workers their jobs — go to the next slide, please — then maybe we see a break in the trend in blue-collar workers employment as well. And so this is employment for people in goods-producing industries.

If you look, again, at the blue part on the left, you can see that there’s a clear downward trend going on in the growth rate of that for President Obama, and then a clear inflection timed almost precisely, once again, at the election. And the notion, again, that somebody might defensively attempt to assert that this is a continuation of the trend is almost laughable if you look at this chart and, you know, look at the rest of them.

Now, somebody might say, if you’re showing a bunch of charts, well, gee, maybe it depends on when you estimate the trend. And I’m sure that if you went back and began your estimate of the trend at the Civil War, and then thought about, well, what trend do we get then — well, then, maybe we’re not — yeah, well, you would get a different answer from what we see.

But another way to sort of test whether the data that I just showed you is a fair representation of what a trend looked like when President Trump was elected is just to compare it to what nonpartisan bodies were saying.

So if I could have a look at my final chart here. I know — guys, I heard this sigh of relief when I said “final chart.” So if you look at the final chart, you’ll see that the black line is, in June of 2017, what the CBO — Congressional Budget Office, a nonpartisan agency that has a job, really, of looking at recent trends and projecting it — what they said would happen to capital spending back in 2017. The blue line is what they said in April 2018. And the red line is what’s actually happened.

And so, I would assert that if you look at the collective body of evidence, the notion that what we’re seeing right now is just a continuation of recent trends is not super defensible. And I think that — I know that we’re in a political time and passions are high. But, as geeky economists, one of the things we have to do is think ahead to what historians will think when they look back at this time. And I can promise you that economic historians will 100 percent accept the fact that there was an inflection at the election of Donald Trump, and that a whole bunch of data items started heading north. They will, of course, argue for a long time about why that happened.

But my final thought for you is just this: That when they do that, and when you watch people do that in the media going forward, with op-eds and so on, that you should watch out for ex-post theorizing. As an economist, one of the things I most care about is an ex-ante theory — something that happens before, and then let’s watch the data, and then see if it agrees with a theory. That’s how you test a theory.

You might recall that I came back here last fall, and I told you that if we had the tax cuts that President Trump advised that we have, that he pursued — if we passed them, then there would be a boom in capital spending this year.

In fact, we provided estimates at the time last fall that said that capital spending this year would go up about 11 percent because of the tax cuts. So far, in the first half of the year, capital spending is up 10 percent.

And so you don’t have to really reach far for a theory of what happened. President Trump deregulated the economy; we’ve talked about how that affects growth. The tax cuts have had exactly the predicted effect on the economy that’s brought businesses back to the U.S., factories back to the U.S., and created jobs for ordinary Americans. It clear in the data that there’s been a trend break.

Following is a video edit that includes the above White House presentation. 

Low Friction Products; Touch-and-go Development

Guess which one of these two products was designed by engineering experts. This is not a trick question. I am being as serious as a heart attack.
For many years, engineers have been designing ever more complex remotes. Technological features have become the dominant factor in product development to the dismay of consumers. So it took for a group of non-expert outsiders to come up with a simple handheld device that would be capable of hundreds of functions; all with just two buttons. The rest, as they say, is history.
The iPod started it's product development life by ignoring all industry expert assumptions and went on to become the first member in a very successful family of products. The resulting Apple products reached every segment of the consumer population; thus shattering any and all sales metrics.
How? By assuming that the experts were wrong and that humans were right, Apple designers went away from the prevailing product development dogmas and focused instead on what any human would find simple to use. Their method went well beyond focusing on ergonomics. The remote to the left has buttons hierarchically located, shaped and colored with the exact goal of achieving great ergonomic performance; or at least that is what the experts that created it thought.
On the other hand, the iPod focuses on the elimination of all friction. Like with any long lasting machine, low operational friction was the key. By being simple to interface with, the iPod is a much more welcoming product that the usual TV remote control. But do we think that remote control companies have learned a lesson? No way! Long established dogmas are hard to leave behind.
This begs the question: how do you do product development? What is your focus?

Why We Buy by Paco Underhill

After a couple of decades of product development experience, it surprises me how often I come across products that ignore friction. These products are difficult to be placed in stores. Their packaging makes it difficult to sell. And, as if things weren't bad enough, users find them difficult to use. In other words, there is friction around every aspect of product supply-chain and performance.
Paco Underhill in 'Why We Buy' covers many of the behavioral nuances that matter most to consumers. While Paco strongly focuses on retail-anthropology, there are many valuable angles to be understood about how users feel and think.
But I guess that I should not be surprised with under-performing products everywhere. Most products are designed based on a consumer need. As long as they solve a problem consumers have, product development engineers completely ignore all else. This might have been enough years ago. Still, today we play by high performance rules.
Think of it within the following context. Let's say that I am on a boat that capsizes away from port. As I try to stay alive, I have access to one of the most effective lifesavers in the industry; the most clever and feature-loaded product. The problem is that it isn't clear how it's supposed to be used. It is so advanced that it requires the equivalent to a college degree before it can be used. So, I die.
Have you noticed that most consumers don't take advantage of most of your product features? Do you wonder why? In a way you are leaving them stranded.

Innovator's Dilemma
by Clayton Christensen

Often the problem is that you confuse progress with evolution. To the many remote control engineers out there, more features is progress. To their customers, it just turns a bad design into something much worse.
First, let's get something clear. If you have a Cash Cow, a product that makes you lots of money with little effort thanks to the fact that it is well established among your customers, don't ever attempt to turn it into a disruptor. You won't be able to. Clayton Christensen, in his fantastic book 'Innovator's Dilemma', clearly demonstrated how companies are trapped by their existing product successes. To then assume that radical change can be made to such Cash Cows would be both, foolish and wasteful. So, identify these Cash Cows as soon as possible and make sure that your best designers create efficient face-lifts and product extensions that can keep the product fresh but without ever killing the golden goose or your development budget. Efficiency is the key. Don't waste time or money fixing your old mistakes. Keep the money coming in and move on.

'Blue Ocean Strategy'
by Renée Mauborgne and W. Chan Kim

Meanwhile, look at new unsolved product design opportunities and come up with industry disruptors that demonstrate that you can design low friction products. Renée Mauborgne and W. Chan Kim describe in 'Blue Ocean Strategy' the kind of mindset needed to find new angles that can become competition-proof over the long run. This is important because, the longer that you can play in a new field without competition, the easier it will be to ensure recovering your investment and reaching profitability.
Still, success can be achieved even if your new product faces a low barrier of entry into the category. As long as you stick to low friction designs, your product will retain the advantage.
To create a successful new product or service begin by clearly laying out consumer needs. Keep meetings short. Most product managers force their team members to use their brain's neocortex to come up with smart solutions. They ask them to consciously think. But while the most advanced part of the brain is great with simple decision making, it is horrible with complex, multidimensional problems. Instead, saturate the team with data and end the meeting early. It's a touch-and-go strategy. Meet again the next day and do another touch-and-go session where you give them more data. End the meeting by asking each member to bring sketches of any ideas they may have to the next day's meeting. So far, both meetings have taken less than half an hour in total.
For the next meeting, have each member present any new ideas they came across. This is the third time that you will be passing information in a touch-and-go form. But now, you will ask two people or teams, depending on the size of your group and the importance of the project, to come up with a way to bring all the ideas together. This methodology periodically results in four to five very viable and innovative approaches to address consumer needs.
Next, bring in average people and ask them to identify friction. Ask them to note the areas that are cryptic and difficult to understand or use. Bring the findings to the whole team once again as part of another touch-and-go session. Ask the team members to once again come up with sketches of any ideas they may have. End the meeting quickly by asking two people to put the ideas shown together.
With less that two hours-worth of total meeting time, you should be close to having a new low friction product and a new company culture.
Make sure that packaging, pricing and all supporting marketing materials go through the same process to ensure low friction through out.
As experience grows, low friction products and services will be easier to develop.
The best product development isn't about the company, packaging colors or technological features. No. To do fantastic products, experts must bathe in humility and realize that they know nothing. They must put technology aside and listen to the signals that help us understand how it is that humans function. Successful product development is about frictionless products and services that grant ease access to all with the need. The key phrase among all these thoughts is: to give access.


PS.
I have written a couple of other articles on the books discussed in this article:

Innovator's Dilemma
Clayton Christensen
2013 Top 20 Business Books List (Part II)

Why We Buy
Paco Underhill
2013 Top 20 Business Books List (Part I)

Why We Buy
Paco Underhill
Paco - Shopping and Anthropology

Super Soldiers Talk Crazy About the Cabal

Are you ready for an off-the-charts crazy story? If you like science-fiction or are an avid Halo gamer, perhaps you will consider the idea of a super soldier to be something normal; at least until the point where you read the whole article. Let me reassure you that if you feel this article is too much, I will be most understanding. Feel free to stop reading at any time.
I normally write about business, the economy and politics. Recently my tilt has been more towards the political side because I believe that we are living a momentous time as a human race. For the last four thousand years, a group I call 'the Cabal' has been middling with ways to control the rest of us. These people think to have a divine right to benefit from the our collective labor. There is plenty of evidence that the Cabal has always played as dirty as needed to accomplish their goals. Through academia, they have even limited, distorted and manipulated our understanding of history by controlling what is written in our school books.
Today, the Cabal is generally based out of the 'City of London', a tax haven with independent city-nation status. Many people don't know that London has an independent nation within it, just like the Vatican is inside of Rome. From there, the Cabal controls all international banking. This control beginning with the International Monetary Fund (IMF). As Greece defaulted on their loans, the IMF threw out any sense of democratic government and took control of the country by forcing citizens to sell all national treasures. The idea that a country has the power to refuse to pay its debts has long disappeared. In today's world, the Cabal gets paid first.
Next, the Cabal controls our Federal Reserve, the most powerful monetary institution in the world. The Cabal, through the Federal Reserve, profits from every single dollar in circulation around the world. Under the pretense that they know how to set interest rates better than the market, they get to charge interest on all dollars printed by the Treasury, a separate government agency. But don't let the 'Federal' part of the Federal Reserve name confuse you. The Federal Reserve is a monetary middle-man privately owned by the Cabal and protected with a legal monopoly. Talk about having a sweet-heart deal with our government.

Napoleon

So how about some history? The Cabal financed the first and second World Wars. They financed Napoleon's battles as well as our Civil War. They made sure that the US stayed in the Middle East fighting for as long as possible.
If you want to control the world, you must control the biggest army there is. The Cabal controls US wars through large military contractors. In Fact, it could be said that humans don't naturally engage in wars, as it has long been speculated. Instead, it is the Cabal that manipulates our emotions in ways that drive our most bellicose inner senses. The Cabal understands that wars are profitable for them and serve as an effective way to keep humanity away from unification. They know that a unified population, free from other distractions, may begin to evaluate the need for all things controlled by the Cabal. So they use war as often as we tolerate.
But controlling wars also demands that the Cabal control all Washington politicians. For the many who think that either side of the political isle in Washington is on the side of the bad guys, let me tell you that you are all wrong. Both sides are on the side of the Cabal. Look at Democrats and Republicans and you will find plenty of support for wars, the Federal Reserve and military contractors. In fact, making sure that politicians are in a constant battle is only part of keeping us divided. First, politicians offer uniting the nation. Then, they find ways for blacks to hate police officers. Does it sound familiar? Well, we are all being played but not one of us realizes the game is on.
Next, the Cabal controls all information channels. From academia, to entertainment, to news, all we happily consume is being manipulated by the Cabal. The power that these people have come to accumulate is so great that it rivals that of kings. In fact, while no more than symbols of the past, all royal families were and are part of the Cabal as well. Even the Vatican is mixed with all of it. But just as people seriously questioned the value of their kings during the French Revolution, we are now going through a similar period of awakening. And let me tell you, any sort of awakening by the masses scares the hell out of the Cabal. They know full well that beheadings became a favorite sport of the populous once these grew tired of royal abuse. Likewise, about half of today's population has woken up to the reality of the Cabal's power and control is unwarranted. After decades of uncontrollable impunity and rampant disrespect for the law, the Cabal will face their maker for completely unrelated crimes. This is akin to when Al Capone went down for not paying taxes; something outside of his usual criminal activities. The Cabal will go down not for their constitutional crimes or genocide but because of pedophilia. Pedophiles are universally viewed as the scum at the bottom of society. As such, every one of us will unite as we see our legal system take down those who abuse the laws that the rest of us must follow. Prosecution for child sex and slavery will prove to be the most effective way to rid ourselves from the Cabal.
Thankfully, the process has started and it won't be easily stopped. This is why the Cabal is out in full force trying to remove Trump from power, trying to regress BREXIT, trying to cancel the Italian presidential election and many more previously unheard actions. This week in England, the courts made it illegal for the press to exercise its right to report from inside or outside of a race-related trial. This breaks with all civil rights traditions in the United Kingdom. Yes, this is now the norm as the Cabal tries to patch the many cracks surfacing all around their structural foundation.
And now, as if things were not crazy enough, there is this thing about super soldiers demanding Full Disclosure. Yep. While my description of the Cabal may resemble parts of a hyperbolic conspiracy novel, the real extreme stuff is yet to come below.
US Marine Captain, Randy Cramer, and Special Agent, Corey Greene, claim to have received authority to address the public in representation of Radiant Guardian and Solar Warden respectively. These... Are you ready? These are the two Navy Secret Space Program fleets that protect our solar system. Both men said to have been selected at a very early age for their military work. Randy Cramer started 12 years of training at age 5 under Operation Moon Shadow. He first deployed at age 17 in 1987 as a super soldier for the Mars Defense Force. Yes, I said "Mars".
Meanwhile, Corey Greene started his 10 year training at age 6 under Operation Bluebird. In 1986, he deployed at age 16 for the first time as an Intuitive Empath Special Agent under the MILAB Program. Both describe having 20 year contracts of complete isolation from earth. Contacting family or friends was strictly prohibited. In fact, even following any earth related news wasn't permitted. After their military engagements, both have moved on to openly speak about the Secretive Space Programs. Their stories are simply incredible. If it were not because so much corroborating data is available, it would be impossible to take any of what they describe as serious. For example, there is the fact that famous Scottish hacker, Gary McKinnon, uncovered bundles of documents from the Secret Space Program. Moreover, it is possible that many military heads have decided to break secrecy regulations as many documents relating to the secret space programs continue to be leaked.
As a way to make you drink out of a fire hose, I am going to list some of the many bits of new information these two spokesmen have given through public forums:

Navy's TR-3B

• NASA and its 1950's technology have been no more than a false front to keep the Cabal's secret space program beyond our reach.
• Our military and the Cabal have been secretly trading with extraterrestrials (ET's) for over 70 years.
• There are hundreds of ET races that have participated in such trades and the number keeps growing every year.
• ET's give us technology and we give them equipment, parts or human slaves.
• Human slaves have been taken to planets in this and other galaxies.
• A common human slave is a smart engineer who is taken with or without their family.
• Besides their slave trade, the Cabal also uses thousands of human slaves for their space operations. 
• We started reverse engineering ET technology so long ago that we now have a very good grasp on how to make reliable and effective interstellar ships that can easily and safely travel to other galaxies. 
• The TR-3B is an old triangular work-horse that we use for all sorts of solar missions.
• There have been sightings of the TR-3B around the world.
• Whether triangles or long cigars, all UFO sightings today are probably of one of our secret space ships because we now have full control of who enters and exits our solar system. 
• 8 nations have the ability of interstellar travel but have not disclosed it due to the Cabal's pressure to maintain all advanced space programs a secret.
• There are many bases on the Moon; most of them are underground and are located on the dark side of the moon; the side that never faces the earth.
• Most moon bases have been under the control of ET's for thousands or even millions of years.
• Our Moon base is called the Lunar Operations Command (LOC).
• There are giant ruins of past civilizations all over the dark side of the Moon.
• A trip to the moon on a TR-3B is said to take no more than a few minutes. Apollo Mission astronaut, Buzz Aldrin, is said to be a recent guest of a quick trip around the moon on board a TR-3B before his visit to the Antarctica ruins. The trip is said to have made him sick despite his great excitement.
• There are underground Mars bases as well. 
• Despite what NASA reports, Mars has enough oxygen for a human to be able to walk around outside of a base. 
• There is plant and animal life on Mars. 
• The Cabal operates secret Mars bases under the Mars Colony Corporation (MCC) where slave engineers build the equipment to be traded with ET's. 
• US Marine super soldiers, as part of the Mars Defense Force (MDF), protect the Cabal's MCC from periodic hostile attacks by two types of ET's.
• There are giant ruins and pyramids from ancient civilizations on Mars.
• Mar's native ET's are said to be working on repairing their planet's atmosphere after interstellar wars completely destroyed it thousands of years ago.
• Phobos, the largest of the two moons orbiting Mars, has an underground base.
• Ceres, a dwarf planet within the asteroid belt right outside of Mar's orbit hosts an underground ET and human community.
• The asteroid belt outside of the Mar's orbit is made up of left-over parts of a planet destroyed by past interstellar wars. 
• The rings around Saturn are formed from millions of fragments from an old civilization's giant structure built around the planet millions of years ago. 
• There are giant ancient pyramids on Venus.
• There is a large base near Jupiter that acts as a kind of United Nations where all ET's wishing to conduct trade or research on our solar system can make agreements. 
• Besides receiving in-trade the technology for interstellar travel, the Cabal also received medical technology that can safely and effectively cure all human diseases. 
• There are many ET civilizations where all illnesses have been eradicated thanks to advanced medical technologies.
• The Cabal, being the profiteer of the poison based drugs we consume, has so far kept all ET medical technology a secret.
• Super soldiers who lose limbs or suffer severe deformation and injuries during battle can grow new limbs or reconstruct their bodies thanks to existing ET technology; just like in the movies.
• ETs live anywhere between 300 and 1,000 years thanks to their technological advances. 
• ET medical technology includes age regression.
• The Cabal has also received in-trade non-polluting free-energy technology that they use in all space programs.
• The Cabal, being the profiteer of the fossil-based energy we consume, has so far kept all ET free-energy technology a secret.
• ET's never lie because all of them are telepathic and can thus read anyone's brain. 
• ET's find it surprising that the Cabal can hide so much technology from the rest of us.
• Positive ET's would love to freely interact with humans and support the push for Full Disclosure of all space programs and technologies. 

Did your brain blow up yet? And you thought that I was exaggerating when I warned you about the remarkable nature of the information. This stuff is way too much to digest in a single sitting. Both Randy Cramer and Corey Green describe how part of our intelligence agencies and the military have grown tired of seeing the Cabal be the exclusive beneficiary of what was fully funded by our black-budget taxes. You may be a Solar Warden Brigadier with great responsibility and have full access to the most Top Secret of technologies but, if a family member suffers from something like cancer, you have to see them slowly die as they are poisoned by the common radiation and therapy medications. Your loved ones have no access to the medical technology you have seen applied with high effectiveness time and time again. Talk about discrimination. There is advanced technology and profits for the Cabal and nothing for the rest of us. And yes, did I say we fund the Cabal's technology development?
So what if this whole space narrative is false? Well, it certainly sounds like it could be. It surely is strange enough. As I previously said, I don't blame you for dropping the article halfway through it. In fact, the ideas are so extreme that I opted for listing the facts of Randy and Corey's story rather than writing a narrative around them as a way to separate what they describe from what I write. In any case, I have no physical proof supporting what they are saying. If anything, this article may turn out to be a piece of science fiction and no more.
Still, I feel a sense that there is more to reality than what the Cabal controlled media and NASA are telling us. There is the fact that the Cabal's history matches the way it is being described by Randy and Corey. Think of it. There were no TV remotes, video cassette recorders, personal computers, cordless phones and much more of the technology that we now take for granted during the time when we first launched the same rocket technology as we do today. After investing over four thousand years and billions of dollars looking for cancer cures, we still have no certainty of getting healed. It looks as we have advanced so much on everything outside of space travel, energy and medical results. Yes, we have invented very expensive medical equipment that has served to increase treatment costs but have failed to deliver certainty. There was a time when it was normal for 6 percent of all electronic production to fail. Today, such failure rates are unheard of even when coming from the worst sweat-shops in Asia. Our electronic manufacturers are now so good that they have made us expect that all we buy works flawlessly right out of the box. Yet, the space program we watch on TV continues to blow up rockets and to use the same old energy technology. Something just doesn't make sense. There is a part of Randy and Corey's story that invites further exploration. Lear more about Randy Cramer's experience through his newsletter or through his many interviews. Find out more about Corey Goode at the Full Disclosure Project page and through his web page.
I don't know that I want to cover more on Randy Cramer and Corey Goode and their incredible experience. While their stories are very interesting, I think that I have covered way too much for a single article. This was also the first time that I dug with great depth about the Cabal. So, feel free to research more about them and their space experience. These two are surely not the only ones speaking out now. Every month, there are dozens of whistleblowers joining the ranks of those who want Full Disclosure. Ask your national government representative to research the issue. It's time for the Cabal to be prosecuted for their pedophilia related crimes. It's time to gain access to clean energy and reliable medical methods. It's time for Full disclosure.

Net Diversity at Work

It's well accepted that diversity is the key to corporate success. We all can agree to it. Unfortunately in business, the road to hell is really paved with great intentions. The problem with diversity has everything to do with its definition.  In a politically correct (PC) world, diversity focuses on characteristics like ethnicity, color, gender and religion. Yet, looking at diversity from this perspective isn't enough. In fact, under many circumstances, defining diversity in this way results in low net diversity.
In a country like Japan where most citizens are of a tightly homogeneous background, bringing people of a different color or ethnic background will in fact improve net diversity. But in a country like the US where people of different color, religious affiliation and gender grew up in the same area, attended the same schools and admired the same music, it is very difficult to improve net diversity by grouping superficially different people who think and act similarly. In other words, corporate human resource (HR) departments in diverse communities must look beyond the surface if their goal is to create the most prosperous environment for a business and its stakeholders.
Let's say that HR fills the corporate bus with a superficially diverse group formed by identical perpetual-optimists. HR reaches a perfect mix in all regulatory diversity metrics. Gender, race, color and religion are all accounted for and well balanced. PC at its best. Yet, since emotional profile diversity isn't part of their diversity metric, the company ends up with all the people in the bus feeling and thinking the same. With no realists on board to ruin the pleasure, the proverbial corporate trip will sure feel happy and exciting. Unfortunately without a healthy dosage of realism, the day-dreaming bunch will soon end up in LA-LA land; literally. They will travel far and fast but will arrive to nowhere soon. As the bus dives into the Great Canyon, we will hear nothing more than their chants of happiness fade as they accelerate towards the bottom.

On the other hand, fill the bus with a superficially diverse bunch of highly structured people and there will be no end to the complaining. After analyzing and debating every possible thing that could go wrong the bus will remain safely static. Next, fill the bus with a superficially diverse group of natural leaders and you will do no better.
These illustrations reflect the reality that a company's success is closely tied to net diversity and that net diversity is more than skin deep. Instead of looking at applicant superficial traits, HR departments should be blind to them. Instead, it is paramount to look at the emotional profile of each individual. Thankfully, emotional profiling has been around HR departments for many years now. First look at the position to be filled and then define the ideal emotional profile. Every job description best matches a unique emotional personality profile. Accounting tasks requires highly structured people who are adept at tightly following pre-established rules and work best under highly predictable, read repetitive, environments. Operational tasks demand people who love accomplishing. Emotional diversity is even needed within a marketing department. Idea generation is best dealt with by natural optimists who enjoy the trip rather than the arrival while marketing production requires a profile similar to those in many operational positions. Repeat finding the best candidate with the right personality match over and over and the company will end up high performing net diversity. In the end, this should be the real goal.
Unfortunately, many of today's HR departments become too concerned with hiring too many members of a given color or gender. Unfortunately, the sad reality of this attitude is that they are no longer being religion, color or gender blind. They are becoming biased. To bias something means to apply an unequal weight over a section of that something. This applies as much to physics as to social issues.

Yet the worst part of developing this bias is that HR departments end up subsequently exposing the company to unnecessary performance risk. By forcing an employee onto a job for which they are not a natural match, professional underperformance will result in apathy, a lack of engagement and finally low employee morale. A job requiring meticulous attention to detail and a high tolerance for repetition will be poorly done by a flexible, imaginative and charismatic worker. In fact, the employee will soon hate the job. No matter how well intended everyone is, the company and the employee lose when PC biases exist.
Get instead someone who naturally feels an adrenaline rush every time each fraction of a task is finished, one of those structured people who never breaks and never lets you down, and everything changes. The company gets super productivity while employee satisfaction is maximized. Everyone wins even in situations where the racial balance is off target, for example.
Despite the absence of the Kumbaya feeling that materializes when all PC metrics are in order, HR departments everywhere need to recognize that net diversity trumps superficial diversity. Closely follow standard PC metrics and HR will build an unhappy and underperforming organization.
I thus suggest not to stress too much about the usual PC metrics. By remaining blind to superficial diversity, by applying random selection of color, ethnicity, gender, etc., net diversity can be achieved. Let's consider that a roulette wheel that lands nine consecutive times on black is not necessarily biased. This is because true randomness has no memory of what just happened. Statistically, it is perfectly acceptable for black to occur nine times in a row within a real random environment. Likewise, it is possible that a randomly operating HR department may hire nine women in a row. In a random environment, the trend periodically migrates away from the mean. While such pattern of similar hires may be a three standard deviation event, the trend will sure revert to the long term mean based on company size and employee pool availability. Statistically, any deviation from accepted PC diversity should be solved in a random selection system over the long term without needing to apply any weight or bias to the system.

Former General Electric CEO, Jack Welch recognized that a company's future success is highly dependent on the performance of its HR department. Think of it. All corporate success stories first pass through HR. So, thanks to an ever more competitive environment, the responsibility of all hiring managers has never been greater. If we then consider the massive burden that superficial PC diversity metrics place on their shoulders, it is no wonder that most companies underperform when compared to industry leaders. Therefore, it is time to realize that in an already diverse society like that of the US, emotional diversity will result in the superior king of net diversity needed by employees and employers.

Low Friction Marketing

What does marketing mean to your organization? Is marketing an operational expense or a profit center? The difference is not academic. It can mean leaving thousands or millions of dollars in profits on the table. In fact, marketing should be a leveraged asset to your company; it should transform a small operational investment into a much larger bottom-line improvement, today and overtime.
Exceptional marketing transcends the sum of marketing activities. This is a case where the 'whole' is much larger than the parts. Two companies can easily invest the same time  and money into equivalent marketing activities and still achieve completely different results.
So how to know the difference? Let's start from the beginning. You hire a marketing expert. She looks the part; from fashionable dressing, to accentuated body language, to chic enunciation. All her descriptions rely on colorful images that seem to float in midair. Her marketing strategy is loaded with the latest trends in social media. Needless to say, it's hard to argue against any of it.
But how effective is all that? A little over 12 Years ago, marketing gurus exulted the value of Flash coding. Flash promised to be a fantastic way to make your website stand out over the crowd while making it much more interesting and entertaining. Thankfully, time proved that your online consumers don't have the attention characteristics of a two-year-old. After every website in the planet attempted to maximize the use of Flash, the hyperactive graphics slowed downloading and made them all look commonly noisy and annoying. Rather than standing over the crowd, they all became the crowd.
Today, we have worked our way back into the time-tested method of simplicity. The almost pale looking websites of today are easier to read and navigate. There's a lot to be said about simple and effective messaging.

Yes, time proved that Flash gurus were wrong. This is because time is a ruthless judge. Almost all the must-have marketing trends of yesterday have reverted over time. Even AMC's Pacer was revered by the gurus after its launch. Disgusting indeed. I anticipate that the same reversion to the mean awaits the must-have trends of today. Regression from these extremes is normal.
But how is it possible? Aren't we a society that constantly demands progress? Don't we need marketing to evolves at the same pace as technology? Well, the answer is no. As for the reason, it's a simple one. Humans don't evolve at the same rate as technology. Our bodies have hardly changed for the last million years. While our mental processing has increased, we're doing it with the same old hardware.
Meanwhile, our environment is as noisy as ever. The number of things clamoring for our attention have certainly increased. As a result, it's simple and clear messages that gain our attention.

Think of the fact that tens of thousands of the most brilliant engineers and marketers continue to design ever more complex remote controllers for the many electronics around us. Every extra button promises to open a gate to a new feature. Moreover, consumer electronic manufacturers argued that a dependency on specifications made innovative technology intrinsically male. In other words, a larger number of buttons meant a higher degree of masculinity. Not surprisingly, they were very wrong. Remote control users, male and female, continued to ignore most of such buttons. Average users relied on a few familiar buttons for their operational needs. This meant that, to most people, most evolutionary changes in technology remained unnecessary.
And then something brilliant took place. Apple introduced the iPod. A little electronic gizmo smaller than most remotes. Remarkably, the iPod needed only two buttons to give access to a plethora of features and functions. The rest, as they say, is history. A revolution in consumer acceptance took place. Apple's products, lacking technological superiority over their competitors, became incredibly successful thanks to their simplicity. Contrast this with the fact that NOKIA phones where once the most advanced cell phones in the pre-smartphone era. Still, NOKIA sales in the biggest market in the world, the US, failed against all metrics. Apple's experience demonstrated that a holistic approach to marketing is paramount. It's essential to understand users and their nature. Humans gravitate towards simplicity.
In engineering terms, we're talking about low friction interfaces between the technology and the user. Any engineer will easily understand the idea that low friction is essential when designing a mechanical device. An engine with too many rods, exchangers, transformers and connections will result in excessive friction and a subsequent loss of energy. Aside from being deficient, the engine will inevitably self-destruct.
Generally, low friction is achieved through minimalist designs. In the same way, the conversion from technology to user experience goes through different interfaces that can result in predicted losses and perhaps catastrophic failure. This is what happens when your products and services are rejected by consumers regardless of innovation value.
BOSE makes some of the lowest quality consumer electronics products in the world. Have you ever heard professionals in the industry say "no highs, no lows, must be BOSE?" Still, these guys are masters of low friction selling, marketing and use. As a result, their consumers love BOSE widgets so much that they're willing to certify their affinity by paying the highest price premiums in the industry. Yes, BOSE like Apple know the bottom line value of low friction marketing.
But isn't marketing only about advertising and using social media? Again, no. Opening an Apple device is such an experience that hundreds of people document the process and share it over YouTube for anyone to see. Look it up. This means that properly designed packaging can give so much satisfaction as to create a viral wave. Talk about marketing effectiveness. Two companies create packaging at the same expense. One goes unnoticed while the other increases sales by transforming packaging into a profit center.
The American Marketing Association defines marketing as "creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." They have clearly adopted the holistic view. Notice that their definition is not limited to just creating demand for a product or service. It is also worth considering the fact that they're not saying anything about social media which is today's buzzword everywhere.
Look at any marketing job description today and you will find that every one of them demands search engine optimization (SEO) and social media excellence. Under such conditions, Steve Jobs would never land a marketing job. Both SEO and social media reflect expertise on database and algorithm design. Neither have anything to do with understanding human nature; something that separated Steve Jobs from the rest.
Before our ubiquitous use of smart phones and tablets as personal assistants, Apple had a product called Newton that require a stylus. There's no doubt that the Newton deployed the latest and technology at that time. Still, Steve Jobs discontinued the product because the need for a stylus meant that consumers couldn't use their fingers to operate it. The stylus was an unwelcomed additional step in the user's experience. Steve Jobs waited until touchscreen technology made the iPad and iPhone possible. To create incredible success, Steve Jobs focused on human nature rather than technology.
But can all job listings demanding SEO and social media expertise be wrong? Is it possible that social media is useless? Unfortunately the answer isn't so simple. Yes, most human resource departments are blinded by the social media fad. The noise is deafening in this zero-sum game.
Yet, social media use doesn't have to be a waste of time. Consider one of the most expensive kitchen utensils available in the market: a Bledtech blender. Yes, even something as basic as the time-tested kitchen blender can become exciting enough to go viral. But simply going viral isn't valuable enough. Real value resides in the tens of thousands of consumers who happily opened their wallets to pay a five-times premium for one of these machines. Blendtec created a series of YouTube videos that highlighted the durable nature of their blenders. Through a simply-produced series of videos, viewers can indulge all their destructive desires as anything from cubic zirconia to iPhone's are pulverized by a Blentec blender. Everything becomes liquefied; literally. Even Costco couldn't ignore the videos'effectiveness. In a world of highly commoditized products with perpetually lower profits, Blendtec found a path to extreme profits and a much wider distribution network than would normally be the case for such a niche product. Throughout, Blendtec's advertising costs remain very low by all marketing standards.
And then there's those who spend just to spend. It's said that Coca-Cola knows that 50% of their marketing budget is wasteful. Their problem is that they don't know which 50%. Don't make the same mistake. Many companies treat marketing expenses as pacifiers. Their leaders are emotionally satisfied only after continuing to spend on the same untested marketing efforts. Department managers are giving their marketing budgets with the expectation that they will spend all the funds. This is detrimental to your bottom line and produces no value to society. Everybody loses.
In a nutshell, understand your users, consumers, partners, distributors, buyers, sponsors and even your own salespeople. Focus on their fundamental nature. Make products and services that they all can resonate with. Communicate such resonating values to all of them in a simple and succinct fashion. Reduce all interface frictions. Measure all performance and don't waste your money. Finally, don't follow the herd and deploy low friction marketing. To be remarkable and effective, it's essential that your marketing stays clear of all trend noise and lands precisely over the fundamental human nature.

Tax Rhetoric Hides Real Issue

Media Noise on Tax Reform

Talk about tax reform is everywhere in the news these days. The media tells us that the proposed changes are bad for us. Understandably, those proposing the changes disagree. So what does all the noise mean to you and your business?

The problem with the subject of taxation is that it poses special difficulties to those attempting to forecast outcomes. It's possible for diametrically opposed tax plans to promise the same positive outcome, for example. Therefore, the subject lends itself to manipulation by unethical politicians and news people alike. The natural complexity also serves to hide what's really important to all of us. So, let's understand the effects of tax changes. Then, let's consider the real threat to the wellbeing of our nation; a subject no one is talking about.

To understand why tax reform outcomes are so difficult to interpret we need to look at how complex systems work. Complex systems act in a seemingly random fashion as participants within the system change their behavior in response to other participants.

Let me explain with the following scenario. Assume that we get together a thousand of the smartest PhD's in the country. We'll call them the Federal Reserve or FED for short.

Federal Reserve Board, 1917

This FED has the responsibility to ensure a better economic future for all of us. The FED will study the economic market; a flexible group of players following their self interest. Then, when it sees trouble ahead, the FED will intervene to prevent any negative outcomes. Ironically, the FED will thus become the largest player in the system.

This game really begun in December of 1913. So far, the super smart people at the FED have never anticipated a single economic downturn. In fact, the FED now accepts that they are 'data dependant'; they admit to being myopic. Without visibility past their nose, they utterly 'depend' on where 'data' is right now. To make matters more confusing, other players follow every action by the FED as a sign of what's to come. It's a real case of the blind leading the blind.

At times, complex systems follow a single general direction. For example, we know that more people in a market will make the number of transactions grow. While the relationship between number of players and number of transactions is not precise, the general correlation is positive. As population has continued to grow, the number of transactions has done the same in what looks like limitless duration.  

Complex System

But then there are times when these systems periodically return to their base or mean. Market risk is a good example. The risk faced by market players alters direction because it can't continue to increase or decrease indefinitely.

The problem with complex systems is that they represent the total combination of many of these two types of movements. At times, linear movements dominate only to suddenly give in to reversion to the mean.

Think about it. It's even possible for the same participants to act differently when faced with the same circumstances. Their actions could be altered by their memory of recent success or failure, for example.

All these facts make it impossible to establish rigid expectations. So don't be surprised when the smartest scientist can't guess the path of a hurricane a few days before it makes land or when the Federal Reserve makes a catastrophic mistake with the economy. Both, the economy and the weather are complex systems. Likewise, do you really expect the TV host to be able to correctly determine what will happen after a new tax structure is implemented? No chance.

Here, please pardon the fact that I took way too long to elaborate my point; I really wanted to make it very clear. News people are as clueless as any of us. Don't waste your time listening to their opinion disguised as a news fact. For a more productive outcome, read a fiction novel instead.

Still, the media will try to convince you. And since most of the media has a left bias, they'll generally argue that paying more taxes and a bigger government are better.

Government Skeptics

Now that if you see big government with skepticism, don't distress. You are not alone. In fact, you are in great company. Our nation's forefathers shared the same skepticism. This is why our constitution was written to limit government power.

Our constitution has served us well for close to 230 years; resulting in the most successful nation in history. Our system is in fact so great that countries all around the world voluntarily adopt many of its characteristics. Subsequently, billions of people have left poverty behind.

Yes, before Europeans started to brag about their young and relatively untested socialist system of big government and heavy taxation, they needed our help rebuilding after their past mistakes. So, when the left leaning media tries to tell you that European's pay more taxes and manage to live better than we do, remember that their opinion isn't so correct.

Look at Holland. To get all the extra goodies dished out by their government, the land of public sex displays has severely mortgaged their future. To revert path, Holland will have to cut national expenditures by 10% and then endure 10 years of doubling tax rates to 100%. Their debt is so humongous that it can only be solved with 10 years of complete slavery to the government. Now you see why their politicians are so happy. There is more than cannabis behind their smirk.

Historic Tax Rates

Another strong argument the media exploits to defend their position is that higher post-WWII taxes resulted in a better economy for the US. Here again, they are missing about half of the complex system's picture. Yes, the US had tremendously high taxes in paper after WWII. But no, people didn't actually pay them.

Does anyone recall that business schools were nonexistent until much after the big war? Before universities found a way to educate future business leaders most CEO's were attorneys. Back then, being a lawyer was essential for guiding a company around government regulation.

Tax rates down; tax revenue up.

When looking at government tax receipts on a per capita basis and adjusted to inflation, it's sad to see that we pay much higher taxes today than we did after WWII despite having a lower rate. The chart clearly shows how tax rates have gone down while tax collections have gone up.

Reagan found that tax evasion eased when taxes were seen as reasonable. The inverse of this fact is why Greece collects no taxes at all. When taxes are unbelievably high, people will do anything not to pay.

In the economic complex system, players will be more willing to increase their activity in an environment of fair taxation. Then, higher player activity will conceivably result in tax receipts sufficient enough to compensate for the loss by rate reductions. This is when politicians use the term "revenue neutral". Nonetheless, don't believe them when they use it. Both sides can easily claim revenue neutrality from clearly opposing plans.

Yet, tax receipts won't be enough for our present government expenditures. Right now, our government borrows an additional 48 cents for every dollar in taxes we pay them. It's clear we can't afford our present government. We would need to cut government spending by 32%¹ to get back to break even. This will do nothing about paying off our debt. We would simply stop the bleeding.

US Total Budget, 2016

Look at the pie chart here and tell me what part of government would you cut to get the 32% reduction? I bet you can't. We are accustomed to the good stuff even when clearly insolvent.

Then, to compound our challenges, we spend the equivalent to little less than half of our massive military budget on interest payments alone. We are buried under a pile of debt.

Do you want to experience real fear? Consider the fact that our debt pays close to zero percent in interests. Think of it, if interest rates go to their 4% long term average, we will be spending double the current military budget on interests alone.

Let me make my opinion clear. Talking about taxes is important. But the real conversation to have is about debt. We are broke. We have to tighten the belt and figure how to get us back to balance sheet health. We can argue the best way to solve it. But there is no escaping the subject. Your business' future and that of your family are at risk. Let's redirect the conversation as soon as possible.

¹ Take one dollar plus 48 cents. Then calculate it's inverse. Then subtract 1 to come up with the 32 cents or 32% needed in lower government expenditures to bring us back to a point where we are not borrowing any more money.